22 Fake Apple Stores Found In China

Posted in Brand by AURUM3 NewTech on the August 13th, 2011
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There are now 22 fake Apple stores found in China. These stores look like real Apple store with the architecture, Apple’s logo, employees’ blue t-shirts and the large lanyard name tags. Apple filed a trademark lawsuit against 50 John Does and businesses over various fake Apple Stores and ordering to stop using Apple logo by August 10.

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Apple’s New Spaceship Headquarters

Posted in Brand by AURUM3 NewTech on the August 13th, 2011
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Apple’s proposed new campus, looks like a spaceship and has 2.8 million-square-foot four-story workplace for 12,000 Apple employees. The glass office will also contain a 1,000-seat auditorium, 300,000 square feet of research facilities and all of these sit on nearly 150 acres of land just east of the company’s current headquarters at 1 Infinite Loop. Check out the architect rendering of “Apple Campus 2″. The new Apple HQ is expected in 2015.

Check it out in detail here

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Prankster Placed Windows Logo On Apple Store

Posted in Brand by AURUM3 NewTech on the June 5th, 2011
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German pranksters posed as construction workers placed a large Microsoft Windows logo on a new Apple retail store outside of Hamburg, Germany. The store will officially open by the end of September. Check out the video.

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Apple Store 2.0 Coming Soon

Posted in Brand by AURUM3 NewTech on the May 19th, 2011
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Apple is going to do a major make over for the Apple Stores. Internally they have called it Apple Store 2.0 where it will feature iPad for signage, huge displays, store iOS app, and more. The first Apple Store opened 10 years ago.

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Google New Chrome Logo

Posted in Brand by AURUM3 NewTech on the April 30th, 2011
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Google updates the Chrome browser and at the same time ditched the 3d logo to a much more pleasing looking new logo. Do you like it?

From Google:
Chrome has improved significantly since it was first released in 2008. We’re working on refreshing the icon to better represent the speed and simplicity of the modern browser and operating system.

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BMW Ad Burns Brand Into Your Eyes

Posted in Brand by AURUM3 NewTech on the December 19th, 2010
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BMW is going to make you remember their brand by flashing a bright light that included their logo “BMW”.
The ad would instruct the audience to close their eyes and they would see BMW projected onto the backs of their eyelids.

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Microsoft Updates Internet Explorer Logo For IE9

Posted in Brand by AURUM3 NewTech on the September 18th, 2010
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Just like how Apple has refreshes the iTunes logo recently, Microsoft has done the same with their upcoming Internet Explorer 9. Microsoft is aiming for a lighter weight and fresh modern look of Internet Explorer 9.

From Microsoft blog:

To reflect this in the logo, we focused on revealing only what is essential, reducing ornamentation that might call undue attention to the logo itself. To indicate speed and fluidity we applied more subtle shading and bevels than the IE 8 logo. The effect is an overall flatter and more lightweight appearance. To stay true to the Windows 7 aesthetic, we chose fresh colors and shades to complement the Windows 7 color schemes that IE9 is built on.

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California Considers Digital Ads On License Plate

Posted in Brand by AURUM3 NewTech on the June 28th, 2010
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California lawmakers are considering issuing digital license plates that would turn the back of the car into a miniature billboard. Other than ads, part of the proposal involves putting up Amber Alerts, road conditions and even personal messages.

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AT&T Attack Verizon With A Silly Ad

Posted in Brand by AURUM3 NewTech on the December 7th, 2009
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Here’s AT&T’s latest ad attack on Verizon using a headless actor Luke Wilson. The ad centers around the fact that the speed of AT&T’s network is faster compared to Verizon. Will they start using the other sibling actor Owen Wilson?

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Apple’s Latest Store on New York’s Upper West Side

Posted in Brand by AURUM3 NewTech on the November 12th, 2009
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apple-store-ny

Apple’s just-opened retail store on the Upper West Side. Apple plans to rapidly expand its retail stores, with 40 to 50 stores set to open worldwide in 2010. It is only a few weeks ago when Apple open a store at Louvre, France.

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