Microsoft Rebranding Bing, Skype and XBox

Posted in Brand by AURUM3 NewTech on the April 29th, 2013
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Microsoft rebrand

Microsoft is going to rebrand Bing, Skype and XBox with the flat look logos like Windows, Bing and Outlook. Microsoft wants to do an alignment of design, marketing, product, and brand. Could the above concept the new Skype logo? Check out the 45 minutes video presentation below:

Facebook’s New Logo

Posted in Brand,Social Media by AURUM3 NewTech on the April 20th, 2013
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original

Following the release of Facebook Home and the Graph Search Bar, Facebook has released a more striking and bold new logo. From the screenshot above, the right hand side is the new logo.

Microsoft Unveils New Logo After 25 Years

Posted in Brand by AURUM3 NewTech on the August 26th, 2012
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Microsoft has cleaned up their logo by updating it before the launch of the new Windows 8 in October 26. The new logo shows the four coloured square on the left and the Microsoft text using Segoe font on the right. Microsoft intends to use the same logo for all their products, websites and stores.

Some critics are questioning the likeness to Apple’s clean logo and grey colour for the font.

From Microsoft blog:
It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.

Boy Or Girl – New Toyota Car Ad Banned

Posted in Brand by AURUM3 NewTech on the August 24th, 2012
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Watch the ad and see if you know if the model is male or female. Toyota has launched an ad campaign for new Corolla which featured 19 year old Ukrainian model, Stav Strashko.

In the ad you will see him strutting in front of the car in a red bikini and the camera pans up to reveal it is a male topless model. Tagline from the ad says “..not in trend, not casual, not for everyone”. Ad is only going to be shown in Japan as it is to risque elsewhere.

Twitter Redesigned Bird Logo

Posted in Brand,Social Media by AURUM3 NewTech on the June 7th, 2012
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Twitter has removed the title and reposition the bird in their new logo. Doug Bowman, the company’s creative director said, “From now on, this bird will be the universally recognizable symbol of Twitter. There’s no longer a need for text, bubbled typefaces, or a lowercase ‘t’ to represent Twitter.”

Check out the video for more info on the new Twitter logo.

22 Fake Apple Stores Found In China

Posted in Brand by AURUM3 NewTech on the August 13th, 2011
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There are now 22 fake Apple stores found in China. These stores look like real Apple store with the architecture, Apple’s logo, employees’ blue t-shirts and the large lanyard name tags. Apple filed a trademark lawsuit against 50 John Does and businesses over various fake Apple Stores and ordering to stop using Apple logo by August 10.

Apple’s New Spaceship Headquarters

Posted in Brand by AURUM3 NewTech on the August 13th, 2011
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Apple’s proposed new campus, looks like a spaceship and has 2.8 million-square-foot four-story workplace for 12,000 Apple employees. The glass office will also contain a 1,000-seat auditorium, 300,000 square feet of research facilities and all of these sit on nearly 150 acres of land just east of the company’s current headquarters at 1 Infinite Loop. Check out the architect rendering of “Apple Campus 2″. The new Apple HQ is expected in 2015.

Check it out in detail here

Prankster Placed Windows Logo On Apple Store

Posted in Brand by AURUM3 NewTech on the June 5th, 2011
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German pranksters posed as construction workers placed a large Microsoft Windows logo on a new Apple retail store outside of Hamburg, Germany. The store will officially open by the end of September. Check out the video.

Apple Store 2.0 Coming Soon

Posted in Brand by AURUM3 NewTech on the May 19th, 2011
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Apple is going to do a major make over for the Apple Stores. Internally they have called it Apple Store 2.0 where it will feature iPad for signage, huge displays, store iOS app, and more. The first Apple Store opened 10 years ago.

Google New Chrome Logo

Posted in Brand by AURUM3 NewTech on the April 30th, 2011
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Google updates the Chrome browser and at the same time ditched the 3d logo to a much more pleasing looking new logo. Do you like it?

From Google:
Chrome has improved significantly since it was first released in 2008. We’re working on refreshing the icon to better represent the speed and simplicity of the modern browser and operating system.

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