BMW is going to make you remember their brand by flashing a bright light that included their logo “BMW”.
The ad would instruct the audience to close their eyes and they would see BMW projected onto the backs of their eyelids.
Just like how Apple has refreshes the iTunes logo recently, Microsoft has done the same with their upcoming Internet Explorer 9. Microsoft is aiming for a lighter weight and fresh modern look of Internet Explorer 9.
From Microsoft blog:
To reflect this in the logo, we focused on revealing only what is essential, reducing ornamentation that might call undue attention to the logo itself. To indicate speed and fluidity we applied more subtle shading and bevels than the IE 8 logo. The effect is an overall flatter and more lightweight appearance. To stay true to the Windows 7 aesthetic, we chose fresh colors and shades to complement the Windows 7 color schemes that IE9 is built on.
California lawmakers are considering issuing digital license plates that would turn the back of the car into a miniature billboard. Other than ads, part of the proposal involves putting up Amber Alerts, road conditions and even personal messages.
Here’s AT&T’s latest ad attack on Verizon using a headless actor Luke Wilson. The ad centers around the fact that the speed of AT&T’s network is faster compared to Verizon. Will they start using the other sibling actor Owen Wilson?
Apple’s just-opened retail store on the Upper West Side. Apple plans to rapidly expand its retail stores, with 40 to 50 stores set to open worldwide in 2010. It is only a few weeks ago when Apple open a store at Louvre, France.
Apple open its first French store beneath the Louvre museum’s Carrousel shopping centre. Another Apple store will open in in Montpellier on November 14th.
Check out the less clutter and clean looking new Microsoft MSN. After Yahoo has revamped their website 3 months ago, Microsoft is doing the same with their MSN portal. On the new site, there are five main drop-down menus covering entertainment, news, sports, lifestyle and finance.
The new site integrates with Bing, has Facebook and Twitter feeds and a new MSN Local Edition section.
The MSN branding has been updated with the usage of a thinner font for MSN and a squash up butterfly. The font looks like it comes from Bing.
Preview: Microsoft MSN
An interesting report from Mail Online indicated that Kelloggs will start branding individual flakes with laser to stamp out fakes.
We’re constantly looking at new ways to reaffirm this and giving our golden flakes of corn an official stamp of approval could be the answer. We’ve established that it is possible to apply a logo or image onto food, now we need to see if there is a way of repeating it on large quantities of our cereal. We’re looking into it.
Woolworths, the largest supermarket chain in Australia, has rebranded in 2008 with a new logo Apple says resembles the Apple trademark. Woolworths new brand was designed by Hans Hulsbosch who has similar outcry when he did the new Qantas logo.
Woolworths claims that the stylized ‘W’ was been paired with “an abstract apple peel symbol” to represent fresh food.
This seems so wrong, rebranding Pizza Hut as just The Hut. The word “The Hut” will not connect with users as it could mean lots of things. Does it mean a hut down the beach selling young coconuts? The reason behind the rebrand is due to the decline in sales of the company.
Here is the reason given by the CMO of Pizza Hut, Brian Niccol: There’s a big trend in general around having confidence in the foods that you eat. People over the age of 35, whose frequency with pizza is declining, said one of the big things that would reignite their passion with the category is to have a pizza made with multigrain crust and an all natural tomato sauce…
Design is a great way to create an emotional expression for your brand. But the pizza category has been a real laggard in doing that. Our red box is a game changer in packaging and design. And yes, we’re also introducing another vocabulary word with Pizza Hut, which is ‘The Hut.’ That ties in nicely with (today’s) texting generation. We wanted to make sure that Pizza Hut and ‘The Hut’ become common vernacular for our brand. Red is our mark and when you see that red roof, people will refer to it as ‘The Hut’ or ‘Pizza Hut.’ As we expand our online and mobile businesses, ‘The Hut’ is the perfect icon for our mobile generation.
Source: Pizza the Hut