Other than the poor iOS 6 new map issues, Apple is having a debacle with the new iPhone 5 which scratches and chip easily. Apple Senior Vice President of Marketing Phil Schiller said, “Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.”
I don’t think so. Users are not easily fooled by this especially when they are so used to high quality Apple products. The black version seems to scratch easily compared to the white one. The black model has a polished bezel and anodized back which shows wear and tear more noticeably.
Just not the same without Steve Jobs as CEO who has an eye for detail and quality in products.