Microsoft is going to rebrand Bing, Skype and XBox with the flat look logos like Windows, Bing and Outlook. Microsoft wants to do an alignment of design, marketing, product, and brand. Could the above concept the new Skype logo? Check out the 45 minutes video presentation below:
Microsoft is boosting Bing Search with more social networking features to truly take on Google’s dominant search engine. Bing will drill deeper into Facebook’s social network and Twitter’s messaging service but leave out Google+.
Here are the new features of Bing Search:
- Core Search loses many of the social annotations that Bing has added over the years
- Snapshot provides additional information about a particular search listing, without having to leave Bing
- Sidebar serves as a new home for social integration with search
Microsoft’s search engine, Bing, will be used by Baidu to provide English language search results by the end of 2011. Baidu holds 80% of the search engine market in China. Google’s has pull its search engine from China following a high-profile dust-up over censorship of search results.
Microsoft likes Facebook so much that they are integrating the coveted “like” data into its Bing search engine. Bing will start prioritizing websites that a user’s friends have liked in the past. Users can also receive personalized search results based on the opinions of their friends by simply signing into Facebook. Bing will also begin to determine search engine rankings based on the number of likes it generates.
Microsoft is trying to outdone Google by introducing a taxi fare calculator withing Bing Maps. This feature is great for tourists and locals. Google time to innovate Google Maps with more features.
Microsoft needs to gain market share in the search arena and to steal more users away from Google, the company is bringing in the muscle of its modest entertainment empire. New features on the Bing search engine allow users to stream music, watch videos and play games all within the Bing domain. Check it out now on Bing.
Read more about this on the Bing Blog.
Antitrust regulators in the U.S. and European Commission have given the green light to allow Yahoo to use Microsoft Bing search for a slice of ad revenue. Yahoo will focus on attracting big advertisers and share the revenue with Microsoft.
Yahoo CEO Carol Bartz said, Yahoo gets to do what we do best: combine our science and technology with compelling content to build personally relevant online experiences to our users and customers.
According to a story published by Business Week, Apple may be making Microsoft’s Bing the default search app. Currently Google search is by default the iPhone search engine. Apple now sees Google as the rival after the popular search engine company launch the Google Nexus One smartphone.
Microsoft has been sued over using the name Bing by Bing! Information Designs LLC., a small computer-based design firm. The small firm claims that Microsoft’s use of the name dilutes the value of it and confuses the public about the companies’ relationship to each other.
Microsoft did not care much about this at all saying We do not believe there is any confusion in the marketplace [between the search engine and the design firm. And also the small firm only register their company name in May 26 (according to U.S. Patent and Trademark Office records) this year even though they have set up shop in 2000. Why?
Microsoft filed the name Bing on March 2009. Is there any merit in the suing? Very ambitious indeed.
Microsoft is now providing the free Bing App for the iPhone. You can now download it on Apple App Store. The app, will allow you to do Web searches and other specialized queries such as images, videos, maps, business locations, and news. The app also features voice search for maps and the web.